• 310 W 40th Street, New York City, NY

Aliz Hotel Times Square

  • Client

    Aliz Group, LLC
  • Location

    310 W 40th Street, New York City, NY
  • Year

    2018
  • Size

    117,280 sq. ft.
  • Mandate

    Interior Design

The extraordinary design for the 41-story, boutique-style Aliz Hotel Times Square shatters the status quo of Manhattan’s Garment District, which typically offers mid-range accommodation. Aliz’s breathtakingly luxurious approach makes it stand out from every perspective on a block already packed with a dozen chain-style counterparts.


From the moment guests walk in, they are taken on an intriguing, multilayered journey through a romantic, speakeasy-style lobby crowned with a Murano-style vintage chandelier and contrasting cage of 20 LED fixtures; a dramatically dark lounge with rich leather and marble surfaces; a ground-floor restaurant with a casual, distressed style thoroughly unlike the rest of the spaces; and some 300 sumptuous guest rooms with European couture style. The one-of-a-kind décor evokes the music and art of the nearby Theatre District with an intimate, curated feel.


Photo credit: Anthony D. Secker


Photo credit: Anthony D. Secker

Photo credit: Anthony D. Secker

Photo credit: Anthony D. Secker

Photo Credit: Aliz Hotel Times Square

Photo credit: Anthony D. Secker

Photo credit: Anthony D. Secker

  • Services

  • Digital

  • Interior Design

  • Branding

  • Environmental design

  • Wayfinding

  • Architecture

  • Types

  • Hospitality

  • Leisure and Entertainment

  • Retail

  • Restaurants

  • Heritage

  • Workplace

  • Residential