Our team provided the artistic direction and curation for the inauguration of a new giant, 350-feet-tall digital display at One Times Square in New York City. Composed of three unique artistic digital pieces that bring a new feel to the iconic building, they enhanced its brand identity and contributed to the artistic landscape and experience of Times Square, which draws some 400,000 people every day.
The team used creative, disruptive ideas to build unique experiences, leveraging existing artist partnerships and identifying international talent to create unique content for the signs. The resulting stunning statements are the work of talented French design studio Le3, directed by artists Julien Nonnon and Romain Vollet.
